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Simplified Guide To Marketing

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MessagePosté le: 07/07/2017 21:12:25 Sujet du message: Simplified Guide To Marketing Répondre en citant


Simplified Guide To Marketing
by Kerwin Mathew



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DESCRIPTION OF BOOK This marketing book is a simplified text based on numerous courses the author has conducted for business people, sales and marketing executives, and marketing students. The book covers important aspects of business and marketing such as how to carry out a break-even analysis, how to export and expand the business, how to carry out marketing research, how to prepare a marketing plan, pricing strategies, marketing communication, and even how to be an effective sales person. Several marketing case studies are included to challenge the reader in strategic thinking. The book also acts as a revision guide for those preparing for the various professional marketing exams, e.g., the Chartered Institute of Marketing and the London Chamber of Commerce and Industry marketing exams. ABOUT THE AUTHOR The author has been a marketer and salesman for many years. He has taught marketing to sales personnel, business people and students for many years, as well as many other professional and management subjects for years. He has published about 20 books, two of which (on marketing and public relations respectively) have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in international research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement.







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AboutBorn in Perth Amboy, he was a lifelong resident of Union Beach.
See what Kerwin Mathew (bvonghn) has discovered on Pinterest, the world's biggest collection of everybody's favorite things.
Find Kerwin Mathews movies, filmography, bio, co stars, photos, news and tweetsVisit Brian's Drive-In Theater for photos, biography and filmography information, and ...
Kerwin Mathews was a devilishly handsome actor once hailed by Variety magazine as "both thoughtful and virile," and he appeared alongside the likes of Kim Novak ...
Kerwin Mathews (1926-2007) was an American film and television actor best known for action, adventure and fantasy films of the late 1950s and early 1960s.
Kerwin Mathews was an American actor best known for playing the titular heroes in The 7th Voyage of Sinbad, The Three Worlds of Gulliver and Jack the Giant Killer.
Kerwin Mathews: Memorial; Photos; Flowers; Edit; Share; Birth: Jan8, 1926: Death: Jul


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